Google rumoured to open its own retail shops by the end of the year

9to5Google reports that an extremely reliable source has confirmed to them that Google is in the process of building stand-alone retail stores in the U.S. and hopes to have the first flagship Google Stores open for the holidays in major metropolitan areas.

The ultimate aim of Google branded stores is to get Google’s flagship products such as the new Google Nexus, Chromebook, and upcoming products like Google Glass into the hands of prospective customers. Google is of the opinion that many potential customers need to get hands-on experience with its products before they are willing to commit to a purchase. Apple and Microsoft, Google’s fiercest competitors, already have retail outlets where customers can try before they buy.

It is speculated that marketing Google Glass to the public was one of the main reasons for Google to consider opening up their own retail stores. The leadership at Google thought consumers would need to try Google Glass first hand to make a purchase. Non-techies would not be interested in buying Google’s glasses without having to try them out. The chance to sell other Google-branded products at the stores also made sense.

Apart from the advantages mentioned above, Google will also have an opportunity to demonstrate other upcoming and Google X projects such as driverless cars and mini-drone delivery systems.

Source: 9to5Google