SEO tips for beginner 2013 Search Engine Optimization (SEO)

Search Engine:  Is a program that allows the request from the form or URL, searches the index, and profits the search applications to the server.


SEO:

Search engine optimization is the method of helping the visibility of a website in search engines. It  allows search engines find and place your website greater  in results. SEO  allows you get traffic from search engines. 

 

Working of Search Engines:

Search engines execute several actions to provide search results:


Crawling : Is the procedure of getting all the websites linked to a web site. A crawler is a software program that browses the  websites and used to create copy of all frequented websites. This software is known as crawler or spider in case of google it is known as Googlebot.

Indexing: Is the procedure of creating index for all the fetched websites and placing them into a database. The index is stored in index file, in which the search engine will find them.

Processing: The search engine optimization processes when request comes and compares the indexed pages in database.

Relevancy: Search engine determines the relevance of each of the websites in its index to the search sequence.

Retrieving: Search engines recover  the best matched outcomes and  display them in the browser.

Two ways of doing SEO:

1.On-Page SEO

2. Off-Page SEO 

1. On-Page SEO

Is providing excellent content, right keywords,placing keywords on correct places, giving appropriate title to every web page. on-page optimization which covers what can be done on the webpages of the website. On-Page Optimizing can be defined as: factors effect on your web site  that will be listed in the natural search engine optimization search engine webpages.

On-Page SEO Checklist:

• Keyword selection, testing and research
• Meta Description tag
• Internal linking technique
• H1 tags
• URL structure
• ALT tags
• Keyword density
• Content
• Site maps
• Assume results in 6-12 months

Common mistakes in on page SEO:

• Duplicate content
• URL variants
• Off-site images
•  Duplicate tags

On Page Optimizing Factors:

1. Keyword Research – Keywords are the most important in Seo see that the right keyword is optimized for your web page. Keywords are strings that describe the content of your web site best .Use Google Keyword Suggestion Tool which allows you to type in a word or phrase associated with the subject.
 

2. Optimize Keywords in URL –Create sure your URL is optimized for search engines and  fill your website with keywords appropriate to the topic. Create your file names appropriate to the content contained with-in the site .

3. Optimize Keywords in Title Tag – The title tag  is  most important to increase your search-engine positions for a particular keyword or keyword phrase. Search-engines will show the title tag at the top of each product in the listings web page (SERPs). Minimize your title tags to 65 characters.

4. Optimize Keywords in Description Meta Tag – Optimize every meta description tag on your web site because they are displaying  information that visitors see your site is listed in the search engine results pages.They are essential in increasing user click-through from search engine result pages (SERPs).Note that your  post should not to exceed 160 characters.

5. Optimize Keywords in Heading Tags –h1, h2, h3 tags – Use the header tags to implement importance to subjects on your web page and  consist of keyword words or phrases .The h1 tag should be just like the title tag and  use only one h1 tag for your article, however recurring h2 lower tags are acceptable are appropriate.

6. Optimize Keywords in Anchor Text –  Anchor-text is linkable terminology that would be involved in your routing to outside resources, and inner linking within your site.Visitors should have easy route to linking webpages from every page of your website will help decrease your jump rate.

7. Optimize Your Keyword Density – Keyword Density is number of times your keyword or keyword phrase appears on the page , versus the number of words on the page.

8. Text Modifiers to Emphasize Your Keywords – Use the BOLD or STRONG tags to emphasize your keyword or keyword phrase at least once.

9. Optimize Image ALT tag - Image optimizations are involved in SEO best methods and help in identifying relevance as spiders crawl the site. Name the pictures with dash-separated search phrases, and complete the Alt feature with a short descriptive phrase and dont use same Alt Image tag more than once.

2. Off-Page SEO 

Off page SEO or seo is doing things off site to improve your sites internet seo positions. The only thing you can do off site to incraese your positions is build up more links. More links will generally lead to better Google PageRank and better internet seo positions This includes link-building, increasing link-building by submitting in open directories, google, exchanging links etc.

Directory Submission

Directory submission is purely based on selecting directories and choosing the category for submission. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, Zoom Info, One Mission, Pegasus. Directory submission is the better way  to get back links for your website and also known as one way link building. Try to submit your site to directory in relevant category.

Social Bookmarking

Social Bookmarking is best way of promoting your website because content in websites update frequently, search engines like these types of sites and often visit them.Do social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller. 

Article Submission 

Submit your  article to top article sites like  Ezine, Go Articles, Now Public, Buzzle, etc. Submit your article to niche article directory.

Classifieds Submission

Classifieds submissions are better to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc. 

Blogging

Blogging is one of the best ways to promote your website. Write a blog of your own for your website and include unique content and promote your blog in blog directories. Promote your blog by posting comments in which allow links that are crawlable by the search engines and these are  identified as Do-Follow Blogs.

Forum Postings

Forum is discussion start a discussion or share topics with your friends. Post or reply to a thread that allow links in your signature which can be crawled by the search engines.

Link Exchange

Exchange links that help you to increase your link popularity which is the important factor of Google PageRank.

 Search Engine Submission

Submit your website to the most popular search engines which crawl your sites  like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc.

Press Release Promotion

If you are a service or business  provider then go for PR submission  which helps you to publish your website in google news submit in most  popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. 

Video Promotions

 Publish or share your product videos and reviews of your product  in YouTube, Metacafe, Dailymotion, etc.

Answers

Get involved in Answers by asking and responding to appropriate questions and putting a backlink to your website in the source area if necessary. This is another great way to increase your link building like Yahoo Answers,Answer Bag, etc.

RSS Feed Creation and Submission : 

Create RSs feed for your site with the help of  feed burner and submit it to RSS feed directory.

CSS, W3C & RSS Directories Submission

If you have a website or offer services related to web style, publish your web page to CSS and W3C web page internet directories which may targeted visitors your web page. Also publish your web page to RSS feed internet directories which, again, will help you attain more visitors.

 PPC Ad Campaign

When none of the above techniques perform for you, go for a PPC ad campaign  with your targeted keywords. Keep in mind that you have to pay to generate more visitors towards your website through PPC.

SEO techniques are classified into two broad categories:

1. White Hat SEO:

 

An SEO strategy is considered as White Hat if it follows the followings:

• If it is in accordance to the search engine rules.
• If it does not includes any fraud.
• It guarantees that the content a look for search engine crawls
• It guarantees that a Web Page content created for the users and not just for the search   engines.
• It guarantees the high quality of the web pages
• It guarantees the useful content available on the web pages.

 

2. Black Hat  SEO:

• Redirecting users from a web page that is built for search engines to one that is more individual friendly.
• Serving one edition of a web page to look for website optimization spiders/bots and another edition to human visitors. This is known as Cloaking SEO tactic.
• Using Hidden or invisible text or with the site background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
•  Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is known as Meta tag stuffing.
•  Determined position of keywords and phrases within a web page to raise the search term count, variety, and density of the site. This is known as Keyword stuffing .
• Developing low-quality websites that contain very little material but are instead stuffed with very identical key material. These webpages are known as Doorway or Gateway Pages.
• Reflection websites by hosting multiple websites all with conceptually identical content but using different URLs.
•  Developing a fake copy of a popular web site which shows material just like the original to a web spider, but redirects to irrelevant or harmful web websites. This is known as Page hijacking.

SEO Major Benefits:

SEO can improve the variety of visitors who search for your products or services .

• To research important activities of search engine optimization can make your website more available to all users.
•  You can focus on users who are looking for items which are exactly relevant to your company and improve brand credit and identification.
• Writing content which are carefully relevant to your product becomes to improve public protection.
• To achieve your company's objectives SEO is necessary if you are doing internet business.