SearchCap: The Day In Search, September 1, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How To Use LinkedIn To Improve Organic Visibility
  
  I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the listing of strong incoming links in one of the review tools we use. But our client also has LinkedIn profiles pointing to their website, so I wondered, why weren’t those links appearing [...]


• As Others Scale Back, Google Ramps Deals Program
  
  Facebook and Yelp have both recently expressed doubts about the daily deals phenomenon, with Yelp explicitly raising questions about the sustainability of the large margins that companies such as Groupon and LivingSocial have generally enjoyed. Both sites will continue to offer deals of various kinds, but have scaled back their efforts. But what about late-entrant [...]


• 4 Ways PPC Goals Can Affect A Call Tracking Strategy
  
  Do eager prospects ever visit your website then call your sales team to learn more? If your answer is yes, at some point, you may have wondered how to measure a phone call as a conversion. While Web analytics tools track online conversions, you may also need a call tracking tool to measure phone calls [...]


• Pages That Display Tweet Buttons See 7x More Social Mentions
  
  In a recent report released by BrightEdge, an enterprise SEO company, stats were released showing correlation between social buttons and social shares. Data showed that pages that displayed the Tweet button saw 7 times more social media mentions than pages that didn’t feature the button. This data was pulled from the “top 10,000 sites on [...]


• New: Google Classifies Subdomains As Internal Links Within Webmaster Tools
  
  Google has changed the way they handle reporting links within Google Webmaster Tools. Instead of considering subdomain links as external links, they are now considered internal links. Google made this announcement on their Google Webmaster Blog, explaining that this applies to both the non-WWW and WWW versions and other subdomains on the domain name. Google [...]


• How To Boost In-Store Traffic & Sales By Optimizing Your Digital Storefront For Local SEO
  
  We all know consumers research online before making local purchases. A 2010 survey by BIA/Kelsey and research firm ConStat revealed 97 percent of consumers research future purchases using online media: 90 percent use search engines, 48 percent use the online Yellow Pages, 24 percent use vertical sites and 42 percent use comparison shopping sites. Bricks and clicks [...]


• IMTcourses.com – Home of premier quality online internet marketing training
  
  Learn how to create search engine friendly sites that are equally appealing to your human visitors. Industry expert Shari Thurow will teach you: what search engine friendly design is and is NOT; the 4 pillars of SEO; design tips and guidelines; and the major design mistakes that are being made by top agencies. Learn more [...]

Search News From Around The Web:

Applications & Portal Features

• Fox News Teams Up With Google for GOP Debate in September, mediabistro.com


• Google May Be On The Verge Of Resurrecting “GDrive”, TechCrunch


• Happy third birthday, Chrome!, Official Google Blog

Business Issues

• Bing thinks second place is good enough, for now (video), VentureBeat


• Microsoft collects phone location data without permission, says researcher, CNET News

Local, Maps & Mobile

• Add Photos, Video and more, MapQuest Local Business Center


• Google Places: Growing Reports of “We currently do not support the location”, Mike Blumenthal


• Google Street View is Coming to Thailand, www.thaitravelblogs.com

Link Building

• 4 Tips for Creating Link Bait, SEOmoz


• TripAdvisor Requires Hotels To Link Back For Listing?, Search Engine Roundtable


• Why Your Linkbait Fails and How to Fix It, SEOmoz

Searching

• Google News Not Always So Great at Favoring Original Sources, Adam Sherk


• PDFs in Google search results, Official Google Webmaster Central Blog

SEM Industry

• Dealing With Being Blamed For SEO Results, Search Engine Roundtable

SEO & SEM

• An SEO’s Bill of Rights, Search Engine Guide


• A Case for Redefining SEO: Embracing Content Marketing, BruceClay.com


• Addressable Market: Using Marketing Concepts To Understand (& Do) SEO, Search Engine People


• The Secret Ingredient to Successful SEO Content Marketing Initiatives,www.komarketingassociates.com


• Trust: It Is, Was, and Always Will Be the #1 SEO Ranking Factor, Small Business SEM


• Why "White Hat" SEO Is Just Another Excuse For Not Delivering Results, NickLeRoy.com

Social Media

• A note from @jack to Twitter developers, Twitter Developers


• Facebook Also Quietly Rolled Out A Like Button Chrome Extension, TechCrunch

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• The Prostitution Approach to Social Media Marketing – Anthony Kirlew: "Just like a prostitute could develop a relationship with a random customer, social media community members that are 'bought' could take an interest in your brand. In reality, neither are very likely."


• 12 SEO Experts Shared How +1 Button Can Impact on the Google Search Results – In this post you will find out what some of the top SEO gurus have to say about “How can the +1 button impact on the search results in coming months?"


• Step by step instructions on how to build non-branded organic keyword attribution in GA – Nice little tutorial for those that use Google Analytics and are interested in delving deeper into multi-channel attribution.