Websites are run by humans not saints and money attracts human beings more than anything else. In order to turn a website into a profitable and full fledge source of earning people tend to opt for advertisement. It is the most popular and profitable way of online earning. However, nothing comes easy and before one decides to sell his website’s advertisement space he needs to think about certain aspects of online advertisement. The most relevant first question you need to ask yourself is that should I sell my ad space? It is a tough one, however there is no right or wrong answer to that question, ultimately you have control over what advertisements are shown, though you should consider that will advertising turn off some of your readers? So, in order to make right a decision you need to think before you sell your site’s ad space. Below are some tips which may help to reach the right conclusion.
Point to Ponder 1: Do you really need to?
As mentioned earlier, money is the driving factor in almost all cases and most often answer to above question. The answer is usually given along with a logical reason. However, after accessing the need to advertise the second most relevant consideration is to looking for alternative sources of earning. After all is it really necessary to sell real estate on your site to gain some extra dollars? It is possible that your site is more suited toward monetizing your brand through merchandising, or offering paid services and you don’t know about it.
Point to Ponder 2: Be the Boss of All
It is imperative not to forget that your website belongs to you. You are putting your time, energy, resources and skills in it and after all this you won’t like to have other companies earn from you as much as 25%. Let’s make it simple for newcomers. There are abundant of blogs in the design community that use BuySellAd to manage their advertisements. There are numerous advantages of opting for BSA as it handles your ads, saves you time, connects you with a growing marketplace, and improves renewal rates.However for some people, 25% commission is too much for BSA and perhaps you’d like a little more control yourself. If you can handle everything by yourself then you need to be unconventional and quit the idea of BSA for time being. Get a PayPal account and pitch your advertisers on your own. It gives you freedom to more personal level with your advertisers with plenty of control over who is advertising, and you will be able to build up long term relationships with your clients.
Talk Tall with Good Site Stats
Clients are generally very much concerned over statistical data of your website. They prefer to have good Google Page Rank, Alexa Rank, page views and a lot more. The site with good stats has higher chances of earning profit and attention from potential clients.
Alexa Rank Know-How
Alexa has been long in the industry and those who don’t know should better give it a good look. Alexa is a web information company that allows you to monitor all sorts of user stats, page views, and interactions made on your site.It further gives comparison with your competitors on the web. The data provided by Alexa is quite credible and clients usually rely on it. On Alexa, you have the access to see your traffic, search analytics, audience data and click stream data. Alexa gives numerous plugins to install on your website which helps you to keep track of all these stats. Some important keywords to you need to know:
- Traffic Rank shows the popularity of your site in compared with others, including Reach, Page views and more.
- Search Stats shows the important keywords that lead users to your website.
- User Data reveals that what kind of visitors you and your competitor are attracting.
Call for Advertising Appeal
Following are some tips to improve your rankings, and your appeal to advertisers.For Healthy Website: Write Daily
Avoid writer’s block by writing daily because it helps you to improve your writing and for your website it brings constant stream of page views and hits. It will not take much time when people a flood of people will be directed to your site on a daily basis to check out the content you are writing. The high numbers of impressions is directly proportional to attract the bigger and better advertisers.
Think like Advertiser
In order to call more advertisers you need to put yourself in their shoe to think alike. In order to get the desired results you need to produce content that is interesting and relevant to your potential advertiser’s target audience. For example, you should plan to provide a series of articles on WordPress tips, hints and tricks you are likely to attract WordPress companies online. It is profitable for them to advertise on your site because your content is bringing in the type of reader who they want to sell their product/service to.Get Acceptance in Marketplace
It is a crucial task because no one likes to be ousted from market. In order to get accepted by BSA or Google Adsense you need to skillful. You need to upload the content daily without hurting the quality. Don’t make hasty decisions by applying quickly. You should wait until you have consistent traffic and above fifty posts. It is possible that you don’t get approved for the first time so in that case there is no need to lose hope you can try once again. There is no harm in applying for the second time after removing all glitches that hampered the approval for first time.
After Selection: Time to Roll
Selling your advertisement space is skillful and tactful task. You need to be precise about where you put your ads because placing them inappropriately will reduce the number of impressions and clicks the advertiser is hoping for. Don’t hesitate in allotting prime locations to advertisements. Furthermore, promote your ad space and link to where potential advertisers can purchase it from.Place at least one empty advertising block in the advertising area that links directly to the place where people can contact/purchase that same spot i.e. BuySellAds. It will give advertisers a preview where his/her ad will be placed, and quickly make that purchase.
No need to be greedy in your early days so, keep your price consistent for a few months, otherwise it may put off advertisers from being a loyal supporter and advertiser on your site. However, that does not mean you never going to raise it. Pick the size, page views, and prominence of the advertisement sensibly.
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