28 Ways to Boost Your Website Ranking
- Foundation of the site is key. Ensure you have it built to current W3C standards utilizing such technologies as HTML, CSS and PHP
- Include meta-tags and keywords relative to content
- Body text and headings should support and reiterate keywords
- List your business for free on Google Maps
- Create a Google AdWords campaign
- Add a conversion form to your site
- Analyze your web traffic and adjust accordingly
- Use Google Analytics to check visitor trending such as, keyword usage and adjust accordingly
- Create a traffic funnel for how you want clients to navigate through your site
- Increase your external links to your site
- Periodically check for non-functioning or broken internal and external links
- Increase hits back to your site by doing regular email/eNewsletter marketing campaigns
- Add a "bookmark this page" to your site so customers can easily come back
- Add an "email this page to a friend" link to your site
- Don't use flash on your site
- Don't use frames on your site
- Don't use tables on your site
- Don't belong to a weblink or link ring. They don't work
- Regularly check your standing in popular search engines (Google, Yahoo, Bing) using keywords potential clients would be using
- Be sure your site loads quickly with graphics optimized for the web
- Keep content fresh as search engines seek out pages that are frequently updated and receive hits
- Be sure all links internal and external are all working
- Your website address should be printed on all business and marketing items
- Advertise your site in the many free online classifieds to increase traffic
- List your site with the hundreds of search engines out there - many are free
- Use text instead of images to tell of important links or information
- Purchase your domain name for long periods of time. Search engines see that as a stable, notable site.
- Submit a Sitemap (not sitemap) to search engines so they know of additional content
For more marketing ideas, or to get started with any of these, fill out our free Estimate form, SEO estimate...
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